Marketing Your Bread -- 2008 Region V NAAE Ideas Unlimited Award Winner

Document created by Julie Fritsch on Feb 17, 2009Last modified by Julie Fritsch on Jul 20, 2009
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Lori Albritton
Fort King Middle School
Ocala, FL



     Albritton has utilized several innovative and engaging lessons in her classroom.  Her award-winning idea is entitled ?Marketing Your Bread.?  Students are divided into teams and learn about the properties of yeast by making bread in a bag.


     After the teams bake bread and make close observations of its taste, smell and appearance, they create a marketing scheme to promote their product.  This includes designing the packaging, creating a slogan and a giving a classroom presentation about their product.  During the unit, students also learn about byproducts from bread production, fermentation, and the several uses of wheat.


     "This activity involved group planning, collaboration, critical thinking and an oral presentation.  By participating in this activity I hope that my students can appreciate the importance of agriculture and how the industry impacts our daily lives," said Albritton.