NAAE Advocacy Video Challenge: How is Your Ag Ed Program Preparing Your Students for a Bright Future?

Document created by Julie Fritsch on Jan 10, 2014Last modified by Savannah Faye Robin on Feb 18, 2014
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Entry Deadline EXTENDED: Monday, March 24, 2014

Due to great success in 2013, NAAE is excited to launch the second annual Ag Ed Advocacy Video Challenge. This challenge is designed to give high school and middle school agriculture teachers a fun way to teach their students about advocacy by creating a video that showcases how their agriculture program is preparing students for bright futures!

The end result should be something you can show your school board, state representative, or a complete stranger to help them understand how your program prepares students for their future in any capacity. We're looking for an entertaining, accurate and compelling story, in 2 minutes or less.


2014 Challenge Theme:

How is your agricultural education program preparing you for a bright future?

Here are some examples and suggestions you can use to guide the content of your video. Feel free to use elements you think best portray how your agriculture program is preparing you for a bright future! (You are not limited to these examples).

- agricultural education three circle model (classroom/laboratory instruction, experiential education and leadership)

- academic achievement and benchmarks (test scores, assessments, dual-credit opportunities)

- responsibility

- college readiness

- career readiness

- critical thinking/problem solving

- job opportunities, availability and wage earning potential

- community involvement


We are looking for videos that showcase the full agricultural education program - classroom instruction, experiential education and leadership.

The more creative the delivery, the better the video! Your video might be a commercial, a parody, or something we haven't even thought of! However, be sure you clearly explain how your agriculture program helps prepare students for the future with examples and facts to back up your claim.

All creative content and video production must be strictly the work of the agricultural education students and teacher(s). Your video should be a true-to-life depiction of your experiences with your agricultural education program. Portrayals of characters and objects should be based on facts.


Video and Submission Requirements:

  1. Length: Recommended video length is 2 minutes, but it may be shorter in length. The video will be disqualified if it is over 2 minutes and 30 seconds in length.
  2. Identification: Write the participant names(s), school, address, phone number, teacher's name and e-mail address, on the CD/DVD submission. If you are submitting online, please include this information an e-mail along with the link to download the movie file.

  3.    Videos may be submitted in hard copy or online 

  1. a.    Hard Copy Submission: Copy your file onto a DVD or CD as a movie file using one of the following formats: WMV, MOV, AVI, MPEG, MPEG4, MPEGS, .FLV, 3GPP or WebM. Only videos in one of these formats will be accepted. These CDs or DVDs should be mailed to the NAAE office, to be received no later than March 24, 2014. CDs/DVDs will not be returned to the applicants.
  2. b.    Online Submission: Upload your file to WikiSend at the following link Once your video has been uploaded, send Savannah Robin the download link, along with the required identification information (see #2) at
  3. 5.    Your video should also include the following elements:
  4. The teacher submitting the video must be a current NAAE member.  
  • A title page and/or screen to introduce the video and purpose.
  • Within the first minute, clearly explain how your high school agriculture program helps students become college and career ready.
    • Within the second minute, provide examples and detailed information to back up your facts.
    1. 6. An agriculture teacher must also sign and date the attached Photograph and Video License & Publicity Release form. Without this form the submission cannot be accepted and will be disqualified.
    2. 7.    Do not post your videos to YouTube or other Internet sites prior to submission. This could be grounds for disqualification.


Entry Deadline:

  1. Submit all entries to Savannah Robin, NAAE Meeting Planner and Advocacy Coordinator.
  2. All entries are due to the office or submitted online at Wikisend by 12:00 Noon Eastern time on Monday, March 24, 2014. (NAAE Address: 300 Garrigus Building, Lexington, KY 40546-0215  or
  3. No late entries will be accepted; please double-check your submission before you send.


The Ag Ed Advocacy Video will be evaluated on the following criteria:

  • 35% Accurate to our theme - how is your agricultural education program preparing you for a bright future?
  • 25% Delivery, special effects and music
  • 20% Succinct message
  • 20% Interesting and understandable

Entries will be evaluated by a panel with expertise in advocacy and agricultural education.


We will select one winner to receive the following:

  • Featured spotlight in the April 2014 NAAE News & Views Newsletter.
  • Posted to the NAAE YouTube Channel.
  • Showcased at the 2014 NAAE Convention in Nashville, TN as a pre-session video feature.
  • A press release will be developed for the winning video and will be made available for local media outlets and others to showcase the video and the success of the Ag Ed program.
  • Complimentary registration for one teacher from the winning program to attend the 2015 ACTE National Policy Seminar in Washington, D.C.
  • $100 cash prize for the program that created the video.

Honorable Mention Videos:

  • Any outstanding video not chosen as the winning video is eligible to receive honorable mention.
  • Honorable mention videos may be showcased through NAAE's website and social media outlets.


Program Evaluation:

  • NAAE reserves the right to contact applicants to request feedback on how you integrated the video contest into your program.


Take a look at last year's winner and honorable mention videos from outstanding agricultural education programs!

2013 Ag Ed Video Challenge Contest Winner

Housatonic Valley Regional High School- Connecticut

Honorable Mention Videos

Lake Gibson Agriculture Program - Florida

Williamstown Independent- Kentucky


NAAE's Advocacy Tools

We have also included some links to NAAE's Advocacy tools that you may find useful in building an advocacy unit that includes the video challenge. This information that may also be useful in the development of your video content.


Questions or Comments:

Savannah Robin, NAAE Meeting Planner and Advocacy Coordinator or (859) 257-2224