Alan Green

My Local Cooperative - March 2018 Monthly Update

Blog Post created by Alan Green on May 22, 2018

 

 

 

March 2018 My Local Cooperative Update

 

 

 

Welcome!

 

My Local Cooperative exists as a partnership between the National Association of Agricultural Educators and the CHS Foundation to raise awareness of agriculture cooperatives and to revitalize and refresh cooperative education content that will appeal to, engage, and capture the interest of today's youth.

 

 

Project Mission and Goal

 

Mission: To advance agriculture cooperatives by raising awareness of the cooperative business model, showcasing cooperative career opportunities, and highlighting the critical roles that cooperatives play in strengthening agriculture and our local communities.

Goal: To educate the next generation of leaders and entrepreneurs about the benefits and opportunities of agriculture cooperatives.

 

 

 

 

Cooperative Education Planning Meeting

 

NAAE staff members met with representatives from the CHS Foundation in January at the CHS Headquarters in Inver Grove Heights, MN. The purpose of the meeting was to go over project expectations and outcomes, examine existing resources related to cooperative education, and determine development, distribution, and delivery initiatives for the project.

 

 

Website Development

 

NAAE staff recently met with staff members from Potamac Digitek to start the development process of the website of My Local Cooperative. The new website will be housed within the main NAAE website, and will serve as a landing page for educators and students to connect with cooperative education content and resources. More information will be coming soon!

 

 

 

 

My Local Cooperative Branding Elements

 

Upon the completion of the project's marketing plan, it was determined that My Local Cooperative needs it's own set of branding standards. These elements include a logo, sponsor bar, and select fonts and colors. The petals on the project logo represents the principle of cooperation that exists between the CHS Foundation, NAAE, and the National Teach Ag Campaign that make My Local Cooperative possible.

 

 

Social Media Platforms

 

My Local Cooperative is live on social media! You can stay in touch with us by following us on Facebook, Twitter, and Instagram.

 

 

 

 

 

 

 

 

Coming Up Next

 

My Local Cooperative is just getting started! Here's a list of what we'll be working on in the months to come:

  • Website plan and development
  • Educational resources for agricultural educators
  • Interactive agriculture cooperative map
  • Stock photos and video vignettes
  • HTML emails for agricultural educators and students

 

 

February 2018 Impact and Visibility Overview

 

24 Facebook Likes

988 Facebook Accounts Reached

83 Twitter Followers

427 Twitter Impressions

13 Instagram Followers

 

 

Contact Us

 

Alan Green

Cooperative Education Program Coordinator

agreen.naae@uky.edu

616-706-8720

Ellen Thompson

Project Director 

ethompson.naae@uky.edu

605-350-3842

 

 

My Local Cooperative is an intiative of the National Association of Agricultural Educators with funding support from the CHS Foundation

 

as a special project of the National FFA Foundation.

 

 

 

Outcomes